Board Member
Lori Berg

Lori Berg inherited her fashion sense and luxury retail know-how from her mother, who opened the first Jean Claude Jitrois couture boutique in the United States. Berg followed in her fashionable footsteps, becoming the president and owner of the Jean Claude Jitrois location in Dallas before continuing her career at Neiman Marcus, Saks Fifth Avenue, and Henri Bendel. She’s also done her part to foster future generations by teaching courses in store management at the Fashion Institute of Technology. Today, Berg works as the general manager of The Royal Poinciana Plaza, where she’s overseeing the property’s transformation into a must-visit destination for island locals and visitors. When not roaming The Royal’s halls, the Jupiter resident dedicates time to Ballet Palm Beach, serves on the board of the Palm Beach Chamber of Commerce, a proud member of Palm Beach Ray of Hope Foundation board and relaxes at the beach with her husband and son.